![]() ![]() "But as soon as we began transferring the VoC data into the downloaded template, we realized we were in trouble. We prepared ourselves with many books, downloaded an online House of Quality with instructions and a college lecture YouTube. ![]() Our marketing group spent a lot of time collecting them. "We had extensive Voice of Customer (VoC) data. We share it here because these perils are rather common when people attempt to implement QFD for the first time without proper training and guidance: Here is what someone we met at a quality conference has told us. New product development professionals and DFLS/DFSS champions must take a notice and update their knowledge and skills now, in order for your business to be in compliance with the ISO. The new ISO 16355 makes these traditional methods obsolete for a good reason. Besides the wrong math being used, these methods no longer address the challenges that today’s product development teams face, such as true user needs, design, innovation, reliability, security, supply chain, technical support, sustainability, etc. It is unfortunate that virtually all English language books on QFD reference a traditional "House of Quality" matrix and "4-House model." These were created over 30 years ago by build-to-print American auto parts suppliers. The challenge that these readers face is more and more common.
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